Annual Report 2017

Drive further comparable growth

We consider comparable growth to be the most sustainable and profitable source of growth, as it strongly leverages our existing cost base.

The underlying drivers of comparable growth

  • Volume growth in prescription eyeglasses based on increased store and online traffic and conversion rates
  • Improved value-for-money propositions in Exclusive Brands, driving volume and gross margins
  • Increased average consumer spending through value-added products such as multifocal lenses and prescription sunglasses
  • Growth in the sales of contact lenses and sunglasses, supported by cross-selling initiatives
  • Continued evolution of our customer journey, including omni-channel features and digital marketing
  • Further improvements to customer loyalty