Annual Report 2017

In focus

Preventing dangerous conditions through extensive eye examinations

GrandVision’s specialized professionals conduct eye examinations based on the regulatory guidelines for eye care in each country. This determines whether our certified medical specialists can perform screenings on customers in-store or refer them to hospitals when they identify underlying eye conditions.

Some of the countries we operate in are optometry driven, such as Denmark, Sweden, Norway, the UK, Poland and the US. These countries allow extended eye examinations to be done in-store. A large part of GrandVision’s in-store staff are either certified opticians or optometrists. The main difference between opticians, optometrists and ophthalmologists is that opticians are technicians trained to design, verify and fit lenses and frames, contact lenses, and other devices to correct eyesight. The latter two have medical degrees, allowing them not only to perform routine eye exams but also extensive eye screenings to detect, diagnose and manage eye diseases that require medical and non-medical treatment.

Many of our retail brands cooperate with medical or charitable organizations to raise awareness around important eye health issues. For example, Vision Express in the UK works with the International Glaucoma Association, the Macular Society, the Childhood Eye Care Cancer Trust, Temple Street Children’s Hospital, the Stroke Association and Brake. Among their many initiatives, they organize ‘Know Your Blood Pressure’ events to educate customers about stroke and its impact on sight. Up to 60% of people that have suffered a stroke will also experience visual problems, yet many are not aware of this problem, or that treatment is available. Over half of all strokes are caused by high blood pressure, which means that a simple check is crucial. Our experts know that high blood pressure problems can be detected through an eye test.

Hilary Reynolds, Executive Director of Strategy and Research at the Stroke Association commented: “Every year there are over 100,000 strokes in the UK. Many stroke survivors who are recovering from one of the most frightening experiences of their lives face the additional challenge of visual impairment. Vision Express has become part of the fight to conquer stroke in the UK, and we're looking forward to working with them to raise awareness of stroke and its risk factors."

Eye test


Direct visual accuracy test subjective

Regular eye check – Check visual accuracy to prescribe glasses or contact lenses.

Full eye exam

Optometrist/ Ophthalmologist

1. Direct visual accuracy test subjective

2. Ocular health objective

2.1. Ophthalmoscopy – Examines the inside the fundus of the eye and other structures. Can detect retinal detachments and tears, macular pucker, diabetic retinopathy and glaucoma.

2.2. Retinoscopy – Obtains an objective measurement of the refractive error of the eyes. Also used to evaluate the accommodative ability of the eye and detect latent hyperopia.

2.3. Tonometry – Detects changes in the eye pressure long before you may be aware of them. Can help to determine whether there is a risk of glaucoma. 

2.4 Digital retinal photography – Photographs the back of the eye. Helps detect the presence of diseases such as macular degeneration, glaucoma, retinal tears or detachments, central retinal vein or artery occlusion, optic strokes, as well as diabetes and high blood pressure.

2.5. Visual field testing – Measures the central and peripheral vision, used to determine the severity of, and monitor glaucoma.